Create AI content that connects, builds trust, and books clients.

You’ve got a unique voice. We help business owners like you use AI—without losing your authenticity.

WHAT OUR CLIENTS SAY

Working with Kristen has been an absolute asset to our firm. Her deep marketing knowledge and remarkable flexibility have helped us navigate the ever-changing landscape with confidence. As our needs have evolved, Kristen has seamlessly adapted and grown with us, continually guiding our strategy toward success. Beyond her expertise, she’s a joy to work with—reliable, proactive, and incredibly easy to collaborate with. She keeps our marketing initiatives moving forward, even when day-to-day demands get overwhelming. I would highly recommend her to anyone in need of marketing support.

Lauren Maxie

Partner and Estate Planning Attorney, NC Planning

During her time at East Woods School, Amanda made an immediate and lasting impact on our school community. She brought strategic focus and fresh energy to our admissions and marketing efforts. Her leadership and marketing expertise helped elevate the school’s presence both locally and beyond. Amanda is a collaborative, thoughtful, and results-driven professional who was a true asset to our team.

Alex Carter

Head of School, East Woods School

Kristen quickly grasped the core messaging and values that define our firm, which made everything she created—from event campaigns to lead gen content—feel aligned and authentic.
She’s been instrumental in rolling out both online and in-person events, managing the moving parts while keeping things on brand and on schedule. Her copy consistently delivers, whether we’re aiming for awareness or action.
Kristen brings a rare mix of strategic thinking and flawless execution, and she’s been a true asset to our marketing efforts.

Michael Burger

CEO & Partner, NC Planning

I had the pleasure of working alongside Amanda Laserson, and she is one of the most driven and detail-oriented marketing professionals I know. Her passion for the marketing space is unmatched, and she consistently brings fresh ideas and innovative thinking to every project. She has a natural ability to see where the industry is heading and adapt quickly, which makes her incredible to work with in today’s ever-changing landscape. She’s personable, and has a true care for the work she does. She is someone who I would recommend to anyone seeking a marketing professional.

Christy Giglio

Senior Manager Influencer Strategy & Brand Partnerships, Collectively

Working with Kristen has been a true partnership. She genuinely cares about the outcomes and integrates herself with both our internal and outside partners, becoming a vital part of our extended team.
Kristen played a major role in promoting our Marketplace platform and keeping us top of mind with prospects. Her ability to understand our business, manage moving parts, and execute everything from copy to events made a big impact on how consistently and professionally we show up.
She and her team bring clarity, creativity, and follow-through to every project.

Tom Lenfestey

CEO and Founder, The Law Practice Exchange

Amanda is driven, detail-oriented, and action-focused, while also bringing senior-level expertise that delivers real results. She’s a true partner who pushes business forward in a thoughtful and meaningful way.

Alex Ayre

Founder + CEO, Merci

What We Do

The Copy Shop helps small business owners use AI to create content that connects, builds trust, and books clients—without losing their authenticity.

Why You Need Us

Content builds credibility, connection, and growth—and AI changes everything about creating it. But learning how to use it (without sounding like a robot) pulls you away from what you do best—so we handle it for you, with strategy that works and a voice that’s all yours.

How We Do It

Our small, relationship-focused team takes the time to understand YOU–your business, your expertise, and what sets you apart—because real connections create better content than technology alone.

Who We Serve

The Copy Shop works with small business owners in Raleigh, Durham, Chapel Hill, Wake Forest, and surrounding areas in central North Carolina, as well as remote-based businesses located anywhere in the US.

The Copy Shop AI CoWrite

AI-powered content creation services for small businesses.

We build a custom AI model trained on your brand’s messaging, tone, and services—so you can create high-quality marketing content faster, without losing your authenticity. Whether you want to DIY or have us do the writing for you, we make AI work for you, not replace you.

Who is This For?

Small business owners who want to use AI but:

✔ Feel overwhelmed by all of the options 
✔ Fear losing their authenticity
✔ Don’t know where to start

The Copy Shop Process

1. Brand Deep Dive & AI Training

We start with a 60-minute kickoff call to learn everything about your brand—your voice, messaging, and what makes you stand out. Then, we collect all of your existing content (blogs, social posts, marketing emails, funnels, lead magnets, website copy, etc.) to feed and train your AI model.
Deliverable: A refined Brand Messaging Guide to ensure consistency across all content.

2. AI Model Creation & Content Starter Kit

We build your custom AI model, trained exclusively on your brand’s voice and messaging. Once your custom AI model is ready, we create a content starter kit to show you exactly how to leverage it. Think of it as your AI-powered content blueprint.

3. Coaching & Implementation

Over three coaching sessions, we train you how to use your custom AI model effectively—how to prompt it, request the right deliverables, and integrate AI-powered content into your strategy (blogs, funnels, email campaigns, lead magnets, social posts, and more).

At the end, you decide: Take your model and run with it, or let The Copy Shop manage the content creation for you. Either way, you have total ownership of your Custom AI Model.

Choose Your Plan

Tier One: DIY

For founders who want to take control of their AI-powered content strategy. This 3-month guided program helps you develop all the necessary prompts, messaging strategies, and content workflows so you can confidently create content on your own.

● Investment: $3,000 ($1,000/month)
● Includes: Custom AI Model creation, messaging guide, content starter kit, and coaching sessions.
● After 3 months, you take full ownership and continue on your own.

Tier Two: Done-For-You

For busy founders who want AI-powered content without doing the work. We handle everything—AI-generated and expert-refined content for your brand, tailored to your strategy and marketing goals.

● Investment: $3,000 onboarding + monthly content package (pricing varies based on scope).
● Flexible options: Choose support for emails, blogs, social posts, or a full-service package.
● Commitment: 6-month minimum, then month-to-month with a 30-day cancellation notice.

Get Started

Want to learn how to humanize AI to make every content marketing dollar count?